Tuesday, 25 August 2015

3 Easy Ways to Get a Free Facebook Ad Coupon

Is there such a thing as free advertising?

It’s understandable if you’re more or less sceptical about this. After all, advertisements rake in money…so it’s natural for them to be paid. However, in order for a company to really start advertising around the internet, it will sometimes need a small initial push. This holds true for individual merchants too, maybe even more since they have it harder.

The holy internet trinity of Facebook, Google and Bing has always taken care of starting businesses and encouraged them to get advertising with such a little push. The advertising credits those three offer are in the form of coupons that are between $25 and $100 in most cases.

Of course, there are the logical limitations to coupon usage. You are able to only use one coupon per account. You also can’t endlessly receive new coupons and just use them. Restrictions are introduced in order to prevent misconduct. However, even a small coupon for a couple of bucks can be of great help.

In this article I’ll leave Google and Bing aside and instead focus on the Facebook ads coupon and some tips and tricks on how to get one. It’s actually pretty easy, you just have to keep your watch to not get scammed if you’re obtaining one via a third party.

Getting a free ad coupon on Facebook can happen in three ways:

– Obtaining one from Facebook themselves

– Obtaining one through major hosting companies

– Obtaining one through third party (resellers mostly)

Getting a Facebook ad coupon from Facebook

Now, of course, the best way to get a Facebook ad coupon would be with the help of Facebook. It has a far less chance to get you scammed by some shady reseller. Facebook has a strong interest for companies and people to advertise on the social media as you might guess. If they help you out with $30 you’ll return these with even one small advertising campaign later when you have expanded your reach.

So what do you have to do when you have reached out to the Facebook marketing team and chatted with them about a quick and easy Facebook ad coupon? If they found you to be eligible for this small gift, you have two ways to proceed.

If you are a total newcomer and you haven’t yet advertised in Facebook, here’s what you should do:

– Use the Ad Create Tool to create an ad.

– Then, click Place Order. A menu box will appear and let you have the option of adding a coupon.

– After that select the Facebook Ad Coupon option and enter your coupon code. You will also need to include the primary payment method of your account.

These three steps are all you really need once you’ve obtained the precious coupon. If you are an “old dog” and you have already advertised on the most famous social media, then you can do so again by:

– Opening the Payment Methods section in your ads manager, located under the Billing section.

– Then, clicking on the Add New Payment Method option at the top right of your screen.

– Lastly, selecting Facebook Ad Coupon and clicking Continue.

Check your hosting provider for a Facebook ad coupon

Hosting companies host a lot of giveaways and as a whole encourage advertising on major search engines and social media. If you are hooked to a major hosting company (GoDaddy and HostGator come to mind), there is a high chance that it’s giving out a free Facebook ad coupon.

You can either look at their features or services or send them an e-mail to ask for yourself. Redeeming a Facebook ad coupon works in the same way I described beforehand.

Buying an ad coupon from a third party (reseller)

A lot of reselling or service-based websites might offer free ad coupons. From eBay to Fiverr or other deal websites, though, you have to be careful. Check for the reputation of the seller as you might be sold an expired coupon that doesn’t really work. As Facebook themselves note, here are some reasons (not all!) why your coupon won’t be added to your account:

– The coupon code is invalid or has expired

– The code has been already used

– In case a coupon has a certain number of uses, this number has already been reached

As you can guess, by buying an ad coupon from a third party website (not Facebook or your hosting provider) you risk to be rejected by the system due to any of these reasons. That’s why I advise you to try this option out if you have failed at getting a coupon from Facebook or your hosting company.

A free advertising coupon in Facebook is the first step towards your advertising strategy. No matter how electrifying it might feel, though, be sure to use it to the best. From this moment on, the real struggle has already started. Go ahead and think of your marketing strategy using this small gift as a stepping stone. Facebook is giving you this opportunity because they know that if you have the vision, you’ll reap your profits and reinvest in them a multiple amount of what they started you with!

Secure Your Job Interview By Polishing Your Social Media Presence

You might remember from some of my earlier posts that I’m a big fan of utilizing the power of social media to secure a good job position. What I’ve mentioned is the importance of a powerful LinkedIn summary, some tips on presenting your professional skills and educational background and how to maintain your profile like a true pro.

However, I seem to have forgotten another crucial topic when it comes to social media and career realization: the appropriate “face” of your social media presence.

The WHAT face, you might ask, and I agree that at first this seems like an odd thing to say. Social media, after all, is our way of communicating, venting and sharing anything that is of interest to us in a totally free manner. So why should anyone worry about appropriate-ness?

A proper social media profile is on any modern recruiter’s radar

Well, fetching a cool job position after a successful interview is a good reason. As I’ve said before, more than 9 out of 10 recruiters are looking through social media profiles – especially ones in LinkedIn and Facebook. What your prospective employer’s Human resources department sees is correlated to the chance of you being invited to an interview.

If you’ve got a proper profile, you’re okay. But if there are controversial bits that make you seem like a…weird person and possibly not a good employee, then it’s over for you.

The problem is that social media gave us a sense of oversharing – we now put almost all of our details on the Web, sometimes without even thinking about it twice. Drunken parties, half-naked (or even fully naked!) selfies or group photos, offensive language…all these are a part of the social media presence of many, many people across the world. Who knows, you might also be one of them.

But do all of these really fall in place in the context of social media? Is their public availability really of great help (or need) to you?

I highly doubt that. And even if it is for some reason, do yourself a favor and polish up your social media presence before you head out for that job interview. I know it might sound strange to you, but it can really weigh in when it comes to your prospective employer choosing the right fit for his/her company.

How to polish your social media presence on different social networks

Okay, but how do you go about it? Is there something specific in making yourself see as a more responsible, disciplined and viable person in the eyes of the recruiter roaming the Internet waters?

Luckily, all types of social media give you the freedom to define your post and image privacy. If you have content you wish to delete or hide, you can easily do so. Here are some ways to do it across different social media platforms.

In Facebook, you can:

– Change the visibility of your posts one by one
or

– Navigate to your profile’s Privacy Settings, then click on Limit Past Post Visibility and hide numerous posts with only one
click
or

– Delete your more inappropriate or controversial posts altogether. The most radical act, I know, but sometimes it needs to be
done.

Twitter is more straightforward. Here you can make your whole profile private. In doing so, you will disable the option for other users to retweet any content you have posted. At the same time, though, others will be able to respond to you publicly, so be alert of your discussions nevertheless.

Image-based social media Instagram is one prone to recruiters’ checks too. You can navigate to Edit Your Profile (located next to the profile picture you’ve set up for your profile) and then click the Posts Are Private setting. Now people will need to send you a request for following you before they have an access to any of your images or even your list of existing followers.

You can also let only approved followers see your content which gives you total freedom over who sees what when it’s about your own Instagram social presence.

I think I shouldn’t explain anything on LinkedIn, as in its nature, it is a social network for business purposes only. It would be stupid to do anything else there, instead of maintaining a healthily professional image and posting content related to your industry and professional interests.

As you can see, it’s not really hard to go full privacy mode on and it will really pay off in the end. Believe it or not, a proper social media presence is a dealbreaker for many recruiters. Just play their game for a bit and follow some basic behaviour guidelines. It’s not hard, it’s not stressful in any way and it will benefit you greatly.

Google Panda 4.2: Recovery Tips

This was good news for website owners, as once again it was possible to make positive changes to the content of a website and see quick results. However, the latest Panda update will roll out over a period of several months, according to Google.

So far, few people have reported any Panda-related changes to their Google search referrals, which is as expected for such a slow change.

2%–3% of English language queries

Google has suggested that this update will affect around 2% to 3% of English language queries, which has the potential to be a massive change. What do we know about Panda 4.2? Why has Google needed to make such a big update now? This is the 28th Panda update – surely Google must have optimized this feature of the search engine by now?

What is new?

Google Panda is still a site-wide penalty that examines all of a website’s pages to determine the overall quality of a site. A few thin pages will do no harm, but a website that has hundreds or thousands of empty, thin or duplicate pages will very likely experience a drop in search engine referrals.

When the first Google Panda updates were released, many websites experienced dramatic falls in search referrals, often losing as much as 90% of all search engine traffic. In most cases, the problem was an abundance of thin pages – usually user generated profile pages and empty product pages. Deleting such pages would often lead to a Panda recovery.

For a while Panda took a back seat while Google focussed largely on Penguin, the web-spam algorithm. Now that Penguin has also been integrated into the main algorithm it seems Google is returning refocusing on on-site quality factors.

Google has made several specific updates in the last year, all of which point to quality. Google has been promoted secure sites, mobile friendly sites and has recently taking a stance against sites that display aggressive pop-ups.

The latest Panda update may simply be incorporating some of these newer quality signals into the main Panda algorithm.

How does this affect your site?

To protect your website from Google Panda you need to focus on building a quality site. This means ensuring that website code and architecture is clean to prevent thin and duplicate content pages, and also ensuring that the quality of content is high. To prevent Panda impacting your search positions, or to recover from being hit by Panda, you need to tackle these three areas:

Good web design
In this context, good web design refers to the structure and code of a website. Poorly built websites can cause duplicate and thin content issues that are interpreted by Google as being deliberately spammy.

For example, some content management systems create dynamic pages using parameters, which can be crawled and indexed by Google. Although there are ways to patch problems using Search Console, it is always best to resolve the problems by cleaning up website code and architecture.

Removal of thin content pages
Any pages that serve no real purpose should be removed. Empty pages are common in many older eCommerce websites – a product line is removed, or just out of stock, and the result is a content page with little more than a title.

Another common problem are profile pages, which are created by website members but contain no unique information. A good CMS will ensure that all of these pages are set to noindex, but unfortunately, many are not. This problem is made worse when members are allowed to add a link back to their own website in profiles – some Drupal community websites have over 100,000 profile pages that have been created by drive-by-spammers – and sites like these are affected by Panda.

Addition of quality content
Creating content-rich pages, with excellent copy and images, is a great way to ward off the dreaded Panda. Some people believe that Panda not only identifies low quality content, but also identifies when there is a lack of engagement on a page. Panda 4.0 was thought to factor user engagement – and Glenn Gabe reported on Search Engine Watch that improving user engagement can reduce the effect of Panda on a website.

A website that experiences a drop in search referrals following a Panda update can often be recovered by technical SEO experts and content managers, who together will improve site architecture and site quality. This is also why so many people are now using WordPress to run their business websites – WordPress provides a clean platform that allows owners to share quality content with ease.